Awakening at Starbucks: The Unionization Movement

This chapter examines the growing movement for unionization among Starbucks employees, particularly young baristas, against the backdrop of the company's historically positive employee relations. It highlights the disconnect between Starbucks' progressive image and the realities of work conditions, particularly exacerbated during the COVID-19 pandemic. The narrative traces the initial unionization efforts, significant voting successes in Buffalo, and the challenges workers face in negotiating their first contract.