Rachel Lawes 'Demystifying Semiotics - what it is and what it can do for you'
The New Abnormal
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Ethnography Is Great at Capturing Reality
Apsey: If you don't have ethnography and your suite of research methods, you're really missing out on something good. He says that instead of saying we've got a chank of reality, i would take the view that here we've got an authentic slice of reality. Apsey: When i saide a version of reality, you could almost think of it as an operating system,. Some people n android, some people arn i o s. It's like that o you know.
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