Repetitive messaging to drive behaviors

There's no magic in real estate, just discipline, standards, and execution. In this episode, James and Keith sit down with East Coast powerhouse Tom Toole to talk about what really drives success in today's market. From building a 50+ agent team to running a hyper-efficient operation with a deep focus on agent development, Tom breaks down exactly how he's scaled, where most team leaders go wrong, and the boring-but-powerful habits that move the needle.

You'll hear:

• The 4 things agents should do every day to make money

• Why balance is a myth—and how to find harmony instead

• How to keep agents accountable without micromanaging

• What real professionalism actually looks like in real estate

• His full tech stack (and favorite AI tools)

This one is packed with real talk, tactical advice, and some much-needed truth bombs for leaders and agents alike. If you're tired of fluff and want the blueprint, this is it.

Links mentioned during the episode:

Knowledge Brokers podcast: https://www.youtube.com/@knowledgebrokerspodcast

Charlie Wills REIU episode: https://youtu.be/XcO3OnRufpA

Fello REIU episode: https://www.youtube.com/watch?v=9Wr96sFkxog

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https://www.zillow.com/agents/showcase/

Connect with Tom on LinkedIn.

Learn more about Tom Toole Sales Group on YouTube - Instagram - LinkedIn and online at tomtoole.com.

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