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Dry January, Cali Sober, Soft Sober: Why Gen Z is Breaking Up With Booze

Offline with Jon Favreau

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Changing Perceptions of Alcohol and the Impact of the Pandemic

This chapter discusses the changing perception of alcohol as having overall negative physiological effects and explores the historical consumption of alcohol in a social ritual context. It also touches on the impact of the pandemic on people's relationship with alcohol and the functional aspects of drinking.

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