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21min chapter
227. James Helm, TopDog Law — Pt.1 Unreasonable Success: Explosive Growth in Under 5 Years
Personal Injury Mastermind
The Importance of Branding in the Legal Industry
This chapter discusses the significance of branding in the legal industry and how it has traditionally been overlooked by lawyers. It explores the challenges of remembering and pronouncing law firm names and the impact this has on client referrals. The chapter also highlights the advantages of having a distinctive brand and explores the evolution of branded names in the legal industry.
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