How Did You Build the Growth Engine for This Business?

The word fleetio was part of that initial process. When I first started the business, actually was calling it automate. So it's like a play, auto, and then capital M mate. That was a terrible product name from an SEO standpoint because it's just a common word automate. And so the initial go-to-market engine was really built in the back of content marketing, search engine optimization. We needed to really understand there's specialized credit cards called fuel cards. And so we were doing a bunch of research just for our own good,.We ended up turning a lot of that research into our first white paper on how to select a fuel card or a fleet card. Matt Green