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#213: Relaunching The Shangri-La Hotel Rewards Program

Let's Talk Loyalty

00:00

Shangri-La Circle: A Zero Tolerance Program

I was looking at some of the numbers in your annual report. I think it's still quite difficult for you guys and want to acknowledge the incredible work your colleagues are doing. It's actually extraordinary. What 44,000 people working for the group, isn't it? They're about. Yeah. So we have over 11 million members in the program. Around 25%, I would say, are pretty active members.

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