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#147: John Lowry—Unlocking the Secrets of Effective Negotiation

Why That Worked – Presented by StoryBrand.ai

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The Fundamentals of Negotiation

This chapter explores the concept of negotiation and its application in various aspects of daily life. It discusses the importance of viewing negotiations as strategic communication processes and introduces the two main types of negotiations: competitive and cooperative. The chapter also highlights the significance of being adaptable and shares personal experiences to illustrate negotiation tactics.

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