Why That Worked  – Presented by StoryBrand.ai cover image

#147: John Lowry—Unlocking the Secrets of Effective Negotiation

Why That Worked – Presented by StoryBrand.ai

CHAPTER

The Fundamentals of Negotiation

This chapter explores the concept of negotiation and its application in various aspects of daily life. It discusses the importance of viewing negotiations as strategic communication processes and introduces the two main types of negotiations: competitive and cooperative. The chapter also highlights the significance of being adaptable and shares personal experiences to illustrate negotiation tactics.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner