The Importance of Brand Loyalty

"I feel sort of caught out by how Margot responded to my first examples with Volkswagen and Apple," he says. "It really comes down a lot to the trust, perhaps is unbalanced in the sense that I may be don't take everything at face value." The cost of leaving these companies would mean spending a lot of money on new products or services - which isn't something you can do if you're very angry about breakfast cereal.