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Twittersode! How The Ownership Economy is going to change your marketing strategy
Marketing Against The Grain
How Do You Control the Brand Quality?
You have to nail your purpose from the outset. And you have to then have a community who believes in those things. But find a real balance between the community who is there because they truly believe in that purpose. In this world it's completely decentralized. All these people own your token. They own your tokenthey're not affiliates to you. They are owners. That is really interesting. I love weare moving to a world of community enablement, yet, where you're going to have to enable your community to enact and sell and advocate on your behalf with the messages that you're doing.
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