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How to Create Customer Advocates In Your Go-To-Market w/ Jay LeBoeuf (Head of Sales, Descript)

The Science of Scaling

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The Power of Champions

Jay Parini: We have a product that in about one minute, I can demo it to you. And no matter what your role at the company, you will consider that what I just showed you is complete and total magic. So we could have a procurement person and I can show them how I can upload an audio file with all these background sounds and people talking and dishes clanking in the background with one button,. It all disappears and you sound like you're on a broadcast quality microphone. He says his North Star core revenue acceleration was the development of champions.Parini: How did you pick that? What does that mean? How do you codify that?

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