2min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

Todd McKinnon - Creating and Defining a New Market Category - [Founder’s Field Guide, EP.7]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

What Are the Biggest Mistakes You've Made in Your Business?

In the early days of octa, sales force was largely around small companies. The more user you have, the bigger the problem is for identity management. You should be selling to the biggest company you can sell to because they have the biggest number of users with the biggest pain point. Getting that balance right is a powerful capability to make good decisions....

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