Invest Like the Best with Patrick O'Shaughnessy

Todd McKinnon - Creating and Defining a New Market Category - [Founder’s Field Guide, EP.7]

Nov 12, 2020
Todd McKinnon, co-founder and CEO of Okta, shares his entrepreneurial journey from leaving Salesforce to building a leading identity management company. He discusses the emotional and practical challenges of startup life, including the painful early years of Okta. Todd elaborates on the evolution of identity management and the importance of innovation in establishing a market leader. He also provides valuable insights into navigating growth, selecting software partners, and adapting strategies in a rapidly changing tech landscape.
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ANECDOTE

The Okta Pitch Deck

  • Todd McKinnon presented a PowerPoint to his wife to justify quitting his job at Salesforce and starting Okta.
  • The "wild upside" scenario in his deck projected Okta's value at $100-150 million after going public.
INSIGHT

Cloud's Transformative Impact

  • Cloud computing's transformative potential was evident, impacting every technology layer.
  • Times of transition, even recessions, create fertile ground for new company creation.
ANECDOTE

Okta's Pivot to Identity

  • Okta initially aimed to build a cloud application monitoring system, then called "Sassure."
  • After customer feedback, they pivoted to identity management, addressing the pain point of cloud application logins.
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