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We dive deep into creating a focused plan for real estate success in 2023 with industry experts Danny Grant from McGrath and Adam Imbringham from Image Property, sharing 20 essential tips to elevate your business.
• Start planning before the new year begins to hit the ground running in January
• Lock in your marketing calendar for the entire year, pre-ordering materials to save money and maintain consistency
• Understand your true cost of sale by factoring in all business expenses divided by number of transactions
• Separate market assessments from listing presentations to accurately measure your conversion at the listing table
• Track both physical connects (calls, door knocks) and digital connects (price updates, EDMs) to measure true activity
• Align your work schedule with your natural energy patterns rather than forcing yourself into a conventional routine
• Focus on your own trajectory rather than comparing yourself to others in the industry
• Know exactly how many appraisals you need weekly to achieve your desired income
• Monitor repeat and referral business as these are your most valuable lead sources
• Calculate your list-to-sell ratio to understand your stock bank requirements
• Saturate your market with digital marketing in January when portal traffic peaks
• Treat your business like a proper enterprise by paying yourself a base salary and bonuses
The greatest gift you can give yourself is taking time now to reflect on what went well this year, what needs refinement, and creating a clear, actionable plan for 2023 that focuses on gradual improvement rather than wholesale change.
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