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Kate Courtney Is Sending It: The Champion Mountain Biker On Redefining Elite Performance, Finding Joy In The Struggle & Seeing Sport As An Authentic Expression

The Rich Roll Podcast

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The New Athlete-Brand Dynamic

This chapter explores the changing landscape of athlete sponsorships, where a focus on personal message and connection with nature takes precedence over pure performance metrics. It emphasizes the importance of teamwork in sports, highlighting the roles of support personnel in an athlete's success. Additionally, the chapter discusses the significance of aligning with brands that share similar values and the evolving role of social media in conveying authentic narratives.

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