Episode 351: Exogenous Ketones & Performance - Brian McMahon
Human Performance Outliers Podcast
The Future of Ketones
$3,000 a serving is going to go nowhere on the market other than a few people. So having a way to kind of get that out into people's hands in a relatively affordable manner is probably the next step. Within five years, when we get the price down, I would say a majority of people will be taking ketones every day. It appears as though there's no clear downside. And there is a lot of potential upside to being in ketosis for let's say three to six hours a day outside of any performance benefits.
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