This chapter highlights the need for constant innovation in the alcohol industry, discussing the strategies of larger companies like Constellations and smaller players like Tilray. It also mentions the possibility of Modelo focusing on soccer-related ads during the Super Bowl.
Beer continues to shine but will future generations be less likely to drink alcohol at all?
(00:21) Bill Barker and Deidre Woollard discuss: - What’s driving the rapid growth of Modelo. - If wine and spirits can rebound for Constellation Brands. - The future of cannabis and Tilray’s tough path to profitability.
(17:17) Deidre Woollard interviews Joel Marcus, CEO of Alexandria Real Estate Equities about the future of this life sciences real estate investment trust.
Companies discussed: ARE, STZ, TLRY
Host: Deidre Woollard Guests: Bill Barker, Joel Marcus Producer: Ricky Mulvey Engineers: Dan Boyd, Heather Horton
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