
Secrets Behind the Killer Website
2Bobs—with David C. Baker and Blair Enns
How to Humanize Your Web Site
It's important to humanize your web sigt and i want to ask if dogisation is a word. But let's talk about humanizing first. Ye. One of the things i've noticed is that users of web sit sort of want to have a picture of somebody, an ideally that's going to be somebody that actually works at the firm. And then next you've got humanization. So show some people, but think about how you can look bigger than you really are. Well, isn't that what stock photos is for? If you just show a big office, you have big office with a big boardroom, and everybody smile. Aher's that an ethical dilemma?
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