The Importance of Conversations With Customers

CEO: It's about like sizing and it's about intentionality. Like okay if we're going to try and go after a slightly different customer, great. Let's understand how big that customer segment is. And then also you have to understand what is the impact on your messaging and your impact your core market. So yeah you could have someone go do the research but before you really make a decision point like this it wouldn't be important to have the conversations with those customers.