Faris Yakob on Attention - 1. The Attention Economy
The WARC Podcast
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What Are Your Hopes and Dreams for the Attention Economy?
I kind of feel, in a way, that we're almost in a kind of beginning of a tird era. The big media era of the second half of the twentieth century really helped os understand scale at a level never seen before. I'd like the next 25 years to maybe kind of like realizi tha there are different forms of connection with audiences emerging now that aren't just about reach ind scale. And maybe that's the real shift in digital, not to kind of give us hyper scale, but to give us different kinds of relationships with the audience.
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