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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

The GTM Podcast

CHAPTER

Rethinking Customer Journeys

This chapter examines how C-level executives are redefining customer journeys by advocating for collaborative responsibility across departments. It emphasizes the importance of flexibility, communication, and shared goals to enhance customer experience and minimize attribution disputes in marketing and sales.

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