The Oscars' rebrand, Uber’s ‘yoga babble’ earnings call, and Friend of Pivot Andrew Ross Sorkin calls Instagram the 'Super App'
Pivot
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Instagram's Evolution: The Rise of a Super App
This chapter explores the potential transformation of Instagram into a super app, merging e-commerce and media functionalities. The discussion covers Instagram's initiatives for creator monetization, strategic partnerships, and its competitive relationship with other platforms like Twitter and Snapchat. Additionally, it reflects on the state of business media and the challenges traditional platforms face in adapting to contemporary audience needs.
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Transcript
