BEHIND THE SCENES STUDIO
Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.
FERMAT
Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af
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Most media buyers run “test campaigns” on Meta to find creative winners. But after months of testing and reevaluating, I’ve eliminated test campaigns entirely—and performance has improved.
In this episode, I break down my updated approach to creative testing on Meta ads:
- Why launching ads directly into scale campaigns works better than test campaigns
- How manual bids and target ROAS outperform auto-bid setups
- What to do about false negatives and why they’re overblown
- When (and how) to use “warm-up” campaigns or flexible ads to boost performance
If you’re an eCommerce operator or growth marketer struggling with wasted ad spend, suppressed creatives, or inefficient testing structures, this guide will give you a repeatable framework for smarter testing and scaling.
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CHAPTER TITLES:
00:01:15 - Setting Up An AJF Growth Ad Account
00:04:19 - Changing My Tone On Test Campaigns (Use Scale Ads)
00:07:23 - Why Your Ads Get Low Spend?
00:17:40 - How Did We Test My Hypothesis
00:21:05 - Scale The Winning Ads
00:27:10 - Efficiency Is THE PATH to Scale
00:34:04 - The Results Of Running Test Campaigns
00:34:50 - The Warmup Campaign Strategy
00:38:24 - Flexible Creative Categories
00:44:10 - What Ad Campaigns Truly Work?
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ADMISSION
Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast
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FOLLOW UP WITH ANDREW
X: https://x.com/andrewjfaris
Email: podcast@ajfgrowth.com
Work with Andrew: https://ajfgrowth.com
