The Andrew Faris Podcast My UPDATED Complete Guide To Creative Testing On Meta
Oct 1, 2025
Discover Andrew's revolutionary approach to creative testing on Meta, ditching traditional test campaigns for launching ads straight into scale campaigns. He shares insights on the effectiveness of manual bids and target ROAS over auto-bid setups. Andrew also tackles the myth of false negatives and explains why they may be overstated. Learn about his warmup campaign strategy to boost performance with minimal spend and the power of flexible ads to streamline creative processes. Perfect for eCommerce operators wanting to maximize ad efficiency!
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Use Manual Bids And Dual Scale Campaigns
- Run 100% manual bids for prospecting using bid caps and target ROAS to control CAC and ROAS.
- Duplicate ads into both bid-cap and tROAS scale campaigns to reach both volume and high-value customers.
Launch New Ads Straight Into Scale
- Launch new creative directly into scale campaigns so Meta ranks and constrains spend automatically.
- Manual bids force Meta to suppress ads that can't meet your CAC/ROAS threshold quickly.
Meta Uses Engagement To Forecast Conversions
- Meta often needs relatively little spend to probabilistically judge creative using engagement signals.
- Engagement metrics (views, likes, shares) feed forecasts that predict conversion potential quickly.