My First Million cover image

#118 with Harley Finkelstein (Shopify's President) - Why You Should Drop Out Of School and Start a Shopify Store

My First Million

CHAPTER

Empowering Rebels: The Revolution of Independent Entrepreneurship

This chapter explores Shopify's mission to support independent merchants, comparing them to 'rebels' against corporate giants. It highlights the evolution of consumer shopping habits, the impact of the pandemic, and the success of direct-to-consumer brands like Gymshark and Fashion Nova. The discussion emphasizes the shift towards brand ownership and the challenges traditional brands face in adapting to this new entrepreneurial landscape.

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