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The ONLY Marketing Number that matters | Ep 176
The Game w/ Alex Hormozi
Measure What Matters When You're Making Your Marketing
If you tell someone more about your programme and then they choose not to opta, that's a good thing. They're segmenting tem s out and saying that like they weren't actually interested. And so if you have a higherp like the people who are opting in, even if you have, let's say, half as many that oppd in, but of those half, they are three times more likely to show. Now youhave a marking campain that its working better than kind of what a traditional clickbat looking campaign might be. So when you're making your marketing, measure what matters. Measure and look s as close as possible to the actual sale itself, and how
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