This chapter explores the challenge of sustaining exercise motivation after the Olympic thrill subsides. It offers practical strategies, like partnering with friends for workouts, to maintain personal commitment and accountability.
Jess Thom, lead psychologist for Team GB, tells Madeleine Finlay how she prepares athletes for failure and success – and the challenges that arise when the games are over and they have to return to normal life. Help support our independent journalism at
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