BONUS! Open for Hire: Chelsea Johnson (prev. Anheuser-Busch, Dose & Co, Red Bull)
Marketing Happy Hour
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Exploring the Landscape of Brand Partnerships
This chapter explores the evolving world of brand collaborations and experiential marketing, using examples from iconic brands like Barbie. It features a segment called 'lit or quit,' which assesses the effectiveness of various partnerships in engaging consumers and highlights the comprehensive impact of these collaborations on businesses.
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Transcript
