9min chapter

Pharma Launch Secrets cover image

CX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Strategically Leverage Customer Experience

Pharma Launch Secrets

CHAPTER

The Role of Content in Customer Experience and Pharma Launches

The chapter discusses the importance of content in customer experience and pharma launches, highlighting the acceleration of adoption of content on demand and personalization due to COVID-19. It explores the challenges faced by pharma teams in developing a content strategy and provides insights on collaborating with MLR partners, tailoring messages, and working closely with regulatory partners for successful content development and approval.

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