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Quantifying the American Mind: George Gallup, and the Promise of Political Polling

New Books in Intellectual History

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The Legacy of George Gallup: Polling Through the Ages

This chapter explores the financial impact and enduring contributions of polling pioneer George Gallup, despite early miscalculations in his career. It examines the evolution of polling methods, the saturation of election polling, and the lessons learned from historical polling failures, emphasizing the importance of interpreting polling data cautiously.

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