How to Repurpose an Existing Technology Tech Stack

A lot of technology vendors are constrained by their own data and the reason they're constrained is to scale or actually engage third party channels. And when they do that, that third party channel starts to obfuscate, who is the end customer? How do we get them product and pricing)? I think that's where it started to get really complex though. We had to create individual products for each one of these customers. It was just too hard and the team was spending a lot of money just supporting the BAU process. But what I personally loved about the business is it was solving a problem that I'd experienced and after pay when we hadn't been notified about a renewal and the vendor shuts off