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12min chapter
291 - A Crash Course in Marketing to Older Women (And What It Means for Brand Loyalty) with Sara Mitzner, VP of Brand Marketing at AS Beauty Group
The Marketing Millennials
Empowering Marketing to Older Women
This chapter delves into the marketing potential of older women, highlighting their brand loyalty and higher disposable income compared to younger generations. It emphasizes the need for authentic representation and innovative strategies that resonate with this demographic, challenging traditional beauty standards. The discussion also considers the significance of language in engaging older consumers, as well as successful campaigns that celebrate aging with confidence.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode