Gamification and Zombies, Run!

This chapter explores the dual nature of gamification, particularly in office settings where it can serve monitoring purposes while affecting employee experiences. It highlights the development and success of the 'Zombies, Run!' app, which creatively integrates exercise with a captivating narrative, allowing users to engage with fitness in a fun way. The discussion also contrasts the different priorities of game developers and players, examining how these influences shape the overall gaming experience.