3D Printing and the Global Pandemic

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Focus on what you can control. It's Ellen's first principle coming to play again as she faces the global crisis of the pandemic. She knew she had more control than many CEOs through the agility of a startup and the flexibility inherent in the 3D printing industry. When it came to the second crisis principle, setting their trajectory, Eleanor team looked to their customers. "It doesn't really help to get all angst written over it."

To survive a crisis, you have to double down on who you already are as a company. This is something Ellen Kullman knows, having led DuPont through the 2008-2009 financial crisis, and taken the CEO role at 3D-printing unicorn Carbon only weeks before Covid hit. Through her years as a leader, Ellen has developed four crisis principles that allowed her to lead teams and thrive through pandemic, economic meltdown, and beyond. The key? Practicing the principles in calmer times, before crisis hits. Because as Reid says: there's no such thing as a crisis playbook. There's just your playbook. Cameos: Amy Shira Teitel (spaceflight historian), Jonah Peretti (BuzzFeed), Brian Chesky (Airbnb), Neil Blumenthal (Warby Parker), Stacy Brown-Philpot (TaskRabbit).

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