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Ep 36: 3 Easy Steps to Accelerate you Deal Origination - Doug Lawson [CEO, MarktoMarket]

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The Unique Features of Mark to Market

Marketing is a very interesting component because almost everyone is looking at the broker's sides and looking for unmarked deals. One of the major problems that our customers encounter with that is that companies at companies house are referred to using a sick coat, an SIC coat and an SIC code tends to be quite flawed. So what we do is we label companies using our own taxonomy andOur own taxonomy is very granular and very detailed. And yeah, you don't have to crawl through thousands of manufacturing companies to find the ones that do fire doors in hotels. You just, you don’t have to do that.

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