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3min chapter
Lily’s Sweets: Cynthia Tice
How I Built This with Guy Raz
Forging a Partnership: The Birth of a Business
This chapter chronicles the formation of a pivotal partnership around a new business idea in 2011, sparked by a former colleague’s discontent with his previous venture. It delves into the initial financial agreements, ownership structures, and the strategic approach to product development and sales, particularly aimed at Whole Foods.
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