The Evolution of Time Compression

I think that's really interesting to generalize from because things are always changing and things get arbitraged out, right? So the TV, you know, kind of honey hole that you had found where you're just pulling crabs out, day after day from that. Eventually people get wiser that and it changes. I remember for us on it started on the back of podcasts before anybody had podcast agencies before the pricing was exactly right. We were getting 10 X ROIs on most of these podcasts that we're advertising. And now for the big shows, I mean, you're arbed out to have into hustle to get your money back,. That's always tends to be the way it goes

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