The Seven Principles of Persuasion

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Obert childeni, nice to see you, man. It's been a few years. I think i had you at the calator caltic series for your, was it your persuasion book? Yes, it was. And i remember it very favorably. But before we get into all that, ill have already given you a formal introduction. For our listeners who don't know your work and who you are, give us a little pottedbiography,. Where you're from, where you grew up, where you went to college, and why you got interested in psychology in particular. Well, i'm a behavior scientist with an emphasis on persuasion science. A social influence, a something that

In this dialogue, based on the new edition of his highly acclaimed bestseller (over 5 million copies sold in over 40 languages), Robert Cialdini — New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion — explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Shermer and Cialdini discuss: Cialdini’s Universal Principles of Influence and 7 Principles of Persuasion, pluralistic ignorance, free will/determinism, cults, conformity, #BLM, #metoo, antiracism, social justice, and human rights. How rational are humans? Do we default to truth and naturally believe what people tell us? Are we natural-born skeptics or natural-born sheep?