187. Robert Cialdini — Influence: The Psychology of Persuasion
The Michael Shermer Show
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The Seven Principles of Persuasion
Obert childeni, nice to see you, man. It's been a few years. I think i had you at the calator caltic series for your, was it your persuasion book? Yes, it was. And i remember it very favorably. But before we get into all that, ill have already given you a formal introduction. For our listeners who don't know your work and who you are, give us a little pottedbiography,. Where you're from, where you grew up, where you went to college, and why you got interested in psychology in particular. Well, i'm a behavior scientist with an emphasis on persuasion science. A social influence, a something that
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