Average order value vs cost — pricing impact

In this episode, I sit down with Jessica Miller, business strategist and founder of Jessica Miller Coaching, to uncover four keys that will help you unlock $100K in hidden profit inside your existing business.

Jessica shares how to identify the “Hell Yes” offer that energizes you and your audience, simple add-ons and bundles that boost profit instantly, and how to reactivate past clients and turn referrals into a predictable growth system. We also dive into real client examples—from $80-an-hour coaches turning into $30K earners, to brick-and-mortar shops doubling revenue overnight.

If you want to find the hidden money already inside your business, this episode is your roadmap.

Timestamps:
00:00 Introduction
01:10 Jessica’s journey from pharmacist to business strategist
04:11 Leaving corporate after a health crisis and starting over
06:19 Why so many entrepreneurs struggle with profit
08:21 The key to more profit is doing better, not more
09:17 The first lever: creating your “Hell Yes” offer
13:25 How pricing and positioning change everything
17:16 Client example: the concert pianist who sold $30K in six weeks
21:41 Turning a low-ticket membership into a $120K cohort program
24:26 The second lever: add-ons and bundles
30:29 How tiered pricing can 2–3x your income
34:10 The third lever: reactivation—selling to warm leads again
37:46 The candle bar business that grew 76% year-over-year
43:10 The hidden cost of your energy and how to optimize it
46:54 Capturing contact info to reactivate clients
53:31 The fourth lever: referrals and the “plus one” SOP
59:10 Building referral systems into your business
01:03:00 Measuring results and optimizing every flywheel
01:10:00 Jessica’s worksheet to uncover hidden profit

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Follow Jessica:
Jessica's Free Worksheet : https://jessicamillercoaching.com/nathan
Website: https://www.jessicamillercoaching.com
Instagram: https://www.instagram.com/jessicadioguardimiller
LinkedIn: https://www.linkedin.com/in/jessica-miller-coaching-growth-consultant

Featured in this episode:
Jessica's Free Worksheet : https://jessicamillercoaching.com/nathan
Jessica Miller Coaching: https://www.jessicamillercoaching.com
Kit: https://www.kit.com