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Mastering Demand: The Entrepreneur's Shift
This chapter addresses the common misalignment in entrepreneurial focus, emphasizing the necessity of prioritizing demand creation over supply-side efforts. It explores marketing strategies that connect with clients on an emotional level, including the importance of understanding audience frustrations and leveraging tools like ChatGPT. Additionally, the chapter tackles the unique challenges millennials face in the real estate market, offering insights on how to resonate with their needs and experiences.