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Marketing Channel Fight Club: What Marketing Channel is best?
Marketing Against The Grain
What Is a Robust Model Return on Ad Spend?
You need to have a real ads model. What is a robust model return on ad spend? So you actually need to know for every dollar you put in, how many dollars you get back now. LinkedIn is good, but it's usually too expensive for most companies selling into S&B and mid market. And so the things I care about my ROAS, my payback period, paid advertising is like half science, half copyright and then design,.
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