4min chapter

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#109 Shreyas Doshi on Minimum Lovable Product, Why Strategy is a Misunderstood Word & Benefits of Being Clueless[Repost]

Prime Venture Partners Podcast

CHAPTER

Is There a Blue Ocean Strategy for Targeting Large Enterprise Customers?

Starting with mid-market rather than very large enterprises and just working your way up is a general tactic. While it's true that many slash most enterprises want an extremely full-featured product there are cases where you might be able to identify the test of like is this solution going to prevent the buyer from getting fired. If you can identify a certain feature or a certain value proposition that is really compelling then you might still get a way in despite not having a lot of table stakes features so again it depends I wouldn't outright reject it but I would at least say it's worth considering what that product may look like that doesn't have all the requirements.

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