FOUR ACTIONABLE TAKEAWAYS
- Call your below-the-line org. contacts to gather intel that you can bring up when having above-the-line conversations.
- Try to get a direct referral to your target persona, next best would be “permission to mention X’s name”, next best would be using the information from X’s conversation when contacting the target.
- Use “[X] said we should speak” as a simple, attention-grabbing subject line for the target persona.
- Document all your conversations in your CRM notes at the prospect AND account level for easy recall in future outreach.
PATH TO PRESIDENT’S CLUB
- VP of Sales @ Orum
- Account Executive @ Teamable Software
- Head of Sales @ Neptune.io
- Manager, Sales Development and Operations @ CloudVelox [Acquired by VMware]
RESOURCES DISCUSSED
