What's the Biggest Mess Up You've Ever Had?

Sasser: I genuinely don't know if there's a biggest, bigger mess up than an event having to be postponed because of a pandemic. At Play-Doh, even a tiny little company, he got hit up there like, Hey, here's all the tools you're a part of. Sasser worked for four companies and was consulting for other organizations. South by Southwest was our biggest activation but two days before it went, they cancel it.