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S02E13 Question Everything - the mantra used by Ian Humphris to fuel his marketing scale-up and £23 million exit.

Bulletproof Entrepreneur

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The Proof of the Pudding

"I will say and do different things, but if that's not the driver, then it wasn't before it's not certainly never going to be afterward," he said. "The observation I'd have of the deal at a high level is that neither side planned enough as to what happens post acquisition."

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