2min chapter

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474. All You Need Is Nudge

Freakonomics Radio

CHAPTER

Is There a Way to Increase Your Retirement Savings?

Fidelity, the big mutual fund company, once asked me to come give a and they asked me to talk about this question. I hadn't written anything about it, but i thought about it some and created this plan. So what does this do? First of all, it's using the fact that we all have more self control in the future. Many of us are planning diet starting, say, after the next holiday. We're asking people whether they would want to start saving more later. That's why we call save more to morrow, which happens to be smart.

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