2Bobs—with David C. Baker and Blair Enns cover image

Do You Even Need New Business People?

2Bobs—with David C. Baker and Blair Enns

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The Importance of Ownership in Content Creation

If you're hiring somebody to be sales in a classic sense, that's probably not the person you want to have in charge of your content program. So I think that model where we're creating content, pushing it out into the world, driving inbound inquiries, that is most successful when the owner of the firm takes responsibility for content creation.

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