
Do You Even Need New Business People?
2Bobs—with David C. Baker and Blair Enns
00:00
The Importance of Ownership in Content Creation
If you're hiring somebody to be sales in a classic sense, that's probably not the person you want to have in charge of your content program. So I think that model where we're creating content, pushing it out into the world, driving inbound inquiries, that is most successful when the owner of the firm takes responsibility for content creation.
Transcript
Play full episode