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How to Negotiate Like Your Career Depends On It — Insights from a Top Sports Agent

Negotiate Anything

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Navigating Personal Branding and Negotiation

This chapter explores the critical role of personal branding in negotiations, particularly for non-celebrities, and discusses authentic self-promotion challenges. It offers insights into setting limits and managing expectations while emphasizing resilience in the face of setbacks. Key strategies for negotiating within the sports industry and maintaining positive relationships, even after unsuccessful negotiations, are also highlighted.

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