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2min chapter
Gen Z Marketing knacken - mit Jan König von Odaline
OMR Education
Die Herausforderungen der strategischen Markenentscheidung
Dieses Kapitel behandelt die Herausforderungen im Marketing, insbesondere die Bedeutung der Themenwahl und Markenbotschaft. Anhand von Beispielen wie Ford und Jack Wolfskin wird verdeutlicht, wie wichtig es ist, die generationalen Werte der Zielgruppe zu berücksichtigen.
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