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570 Mergers & Acquisitions Advice w/ David Tobin

Going Deep with Aaron Watson

CHAPTER

The Importance of Ex Planning in Selling Your Company

Many times people's perceptions are not what the market will bear. A service firm trades at a very different multiple, different valuation ranges than a technology company or SaaS company. We try very hard to be as realistic as we can in terms of the enterprise value of that company. Most people believe their homes are worth more than they actually are. Translate that to their businesses. It really gets the magnitude.

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